We'll be straightforward; you probably won’t like our answer. Reality is…it depends. 

Marketing helps you create new revenue, engage new and old customers, and establish yourself as a player in your industry. Between 10-20% of your income should go to marketing. 

But what if you don’t have income yet?

 It’s important to note that your budget for marketing will be higher before you launch versus after you launch. Your business is unknown, and the money you spend at the forefront of the launch will go towards four unique goals. 

1- Stand out from the crowd:

What companies are your rivals? Are they worldwide or regional? As soon as you realise that, you'll want to do everything in your power to set yourself apart from them. 

2- Develop your distinctive brand voice:

Your distinctive brand voice is how you communicate with your target market and how people view you online. When consumers encounter with brands in consistently favourable and interesting ways, they grow to trust them.

 3- Locate your audience:

The most important aspect of marketing is going where your customers are. You can create a target audience before you start by expanding your email lists, social media followings, and traction through marketing. 

4-Provide the company with high-quality visual components and online presence:

You'll require a website, an online store, social media accounts, and more before you debut. The better, the more expert these look. Graphic design, images, and videos can improve your online presence and foster consumer loyalty. 

As we previously stated, the marketing budget is a portion of a company's overall budget that is set aside for communications that are specifically tailored for the target market. 

But let's analyze it even more to discover its component elements. This is a breakdown of a marketing budget showing the costs you should expect :

• Direct expenses of marketing activities
• Social media and pay-per-click (PPC)
• Marketing employees
• Marketing analytics
• Marketing research and training
• Sales employees
• Software and Monitoring Tools
• additional expenses related to marketing