Abu Dhabi are a network of specialized sports television channels dedicated to broadcasting a wide range of sporting events, news, and analysis. The channels aim to promote sports culture among the audience and provide comprehensive coverage of various sporting events. La Vitesse developed the branding for Abu Dhabi by creating an innovative visual identity that reflects the channels' vision and objectives in delivering distinguished sports content. Reveal the impact of La Vitesse in redefining the brand identity of Abu Dhabi through innovative design strategies in the sports sector.