Rotary is a company specializing in rotary excavators in the UAE, and it is considered one of the leading manufacturers of rotary drilling equipment and systems. The company offers a variety of solutions that meet the needs of large projects in the construction and mining sectors. La Vitesse handled the branding for Rotary, where a visual identity was developed to reflect the excellence and professionalism of the company through innovative design strategies. This identity includes logo design, color selection, and the development of marketing materials that enhance Rotary's position in the market. READ MORE La Vitesse has shaped Rotary's brand identity through innovative design that combines Emirati culture with modern aesthetics. This unique visual identity effectively highlights the quality of its drilling equipment and strengthens its market presence.