Sameh Downtown is a small local food shop located in Dokki and Downtown. It is distinguished by serving a variety of mixes of sandwiches, in addition to giving the name of the owner of the mix to the sandwich and placing it on the menu. Sameh faced many challenges starting in 2018 after he started expanding his currency range and establishing a new branch. We presented to our client "Sameh" an integrated plan for social media platforms and production by filming videos that reflect the distinguished currency, to reach the largest number of visitors and increase interaction with the store.