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LISTENING & SENTIMENT ANALYSIS

A social media sentiment analysis tells you how people feel about your brand online. Rather than a simple count of mentions or comments, sentiment analysis considers emotions and opinions. It involves collecting and analysing information in the posts people share about your brand on social media.

CREATIVE COMMUNITY MANAGEMENT

Community Management is the process through which organizations seek to build an engaged audience around their brand, products, or services using social media. It requires actively monitoring your social channels, engaging with fans and followers who comment or ask questions, and pro-actively starting interesting conversations with them.

Media Buying

Developing effective media buying strategies Negotiating ad space and time slots with various media outlets Participating in media planning to identify target audiences and craft effective campaigns

Google AdWords

Google AdWords is one of the services advertisers use for online promotion of their content, brand, website, etc through certain defined keywords to achieve traffic or leads. It is a form of brief advertising copy with keywords that are displayed on Google web pages and partner websites (called publishers) after matching their content with the keywords.

Copywriting

When you open a magazine and there's a full-page advertisement selling perfume, the words on that page are the result of copywriting. When you go to a website that prompts you to buy something, the words on that page are the result of copywriting. You can find copies in print, online, and even being read on television or over the radio. Copywriting is almost everywhere you look and listen.

SEO

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

E-Commerce

E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to the transactional processes that make up online retail shopping.

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Influencer Marketing

influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers– individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

Content Creation

Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.

Strategic Planning

Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.

Social Media Management

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.

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